Homepage variants usability test

Redesigning LendingClub’s homepage involved 2 major phases of research: the first, evaluating the current homepage, its strengths, weaknesses, and how it stood up to those of competitors.

The second phase involved conducting a similar evaluation, using the results of phase 1 as a benchmark, of 2 new variants. The results were promising, and we innovated in the process, by using eye tracking and developing a model to develop usability metrics against business goals for evaluating a soft launch.

I served as lead Design Researcher.